AI Insights · Timothy · January 2021
Q4 2020 Analysis: Top Film & Television iOS Apps in Brazil
A look at the Q4 2020 performance of the leading Film & Television iOS applications in Brazil, highlighting their download and user engagement trends.
In the fourth quarter of 2020, Brazil's iOS platform saw notable activity among top Film & Television applications. Sensor Tower provides data-driven insights, and here we'll review the performance of the five leading apps during this period.
Globoplay: Novelas, séries e + experienced a fluctuating revenue trend, peaking at approximately $277K in mid-October before dipping to around $156K by the year's end. Downloads showed an upward trajectory, hitting nearly 35K in mid-November. Weekly active users varied, reaching a high of over 715K in mid-October and ending the quarter with around 678K.
Disney+ had a dramatic spike in revenue, surging to over $516K in late November. Downloads saw a significant boost with over 1.3M in mid-November, followed by a gradual decline. The app's weekly active users remained robust, peaking at over 1.18M in late November.
Netflix showed consistent revenue, with a slight increase in December to about $94K. Downloads saw a steady increase, reaching over 113K by the end of December. The weekly active users for Netflix grew impressively, reaching close to 4.9M by the quarter's close.
For HBO GO ® - Filmes e séries, revenue figures hovered around $38K at both the start and end of the quarter. The app's downloads peaked at over 11K in late November, while weekly active users saw a slight increase to approximately 36K by the end of December.
Lastly, Crunchyroll observed a revenue uptick, with a December peak of about $29K. Downloads showed a rise, with over 14K in early December. Weekly active users for Crunchyroll peaked at over 114K in early December, ending the quarter with around 108K.
For more detailed insights and analysis, Sensor Tower's platform offers extensive data on app performance and trends.